black history month
with lululemon
COLLABORATION + CREATION
We collaborated with local leaders in health/wellness to bring to life a virtual variety show in the times of COVID and partnered with Black LA store employees to share their experiences. We partnered with two local leaders — Thalia Ayres Randolph, a breathworker and healer, and Andre Power, co-founder of Soulection and DJ, to curate talent for our virtual show experience. We also partnered with HRDWRKER, our production partner for both directing and editing all content and the show experience. Additionally, we developed two content pieces to continue our storytelling by way of 1) a video visual of poetry and movement featuring our local store teams — “We Are American History” and 2) a featurette highlighting Ron Holden, photographer and co-founder of Ride For Black Lives, a bike movement across LA supporting Black Lives Matter.
PRODUCTION CREDITS
ASCENSION SHOW
Production Partner: HRDWRKER
Director: JJ Anderson
Executive Producer + Concept: Christina Topacio
Creative Direction for ASCENSION: Andre Power, Thalia Ayres Randolph,
Audio Engineer: PRVDNT
VJ and Production Design: Bryant Semaj
Lighting Designer: Morgan Embry
Video Production: HRDWRKER
DP: Natalia Moscoso
Editor: Tito Molina
Steadicam Operator: Nick Almanza
1st AC: Brian Chow
PA, Covid Compliant Officer: Unique Nicole
ASCENSION Production Location: Nightlight Studios
Additional Support: Sam Flores
Brand Partner: lululemon
‘WE ARE AMERICAN HISTORY’ Short
Production Partner: HRDWRKER
Director: JJ Anderson
Executive Producer + Concept: Christina Topacio
DP/Editor: Tito Molina
Steadicam Operator: Nick Almanza
1st AC: Brian Chow
Sound & Music Composer: Daniel Lee
Grip & Electric: Jess Martinez
PA: Unique Nicole
Additional Support: Sam Flores
Brand Partner: lululemon
‘RIDE FOR BLACK LIVES’ Short
Production Partner: HRDWRKER
Director: JJ Anderson
DP/Editor: Tito Molina
Executive Producer + Concept: Christina Topacio
Video Direction + Photography: Halline (@hay.low)
Brand Partner: lululemon
Thalia ayres Randolph
@ayresnouveau
Andre Power
@andrepower
@soulection
RON HOLDEN
@rideforblacklives
